THE 13-episode situational comedy (sitcom) Indlalifa (The Heir) which features award-winning local musicians Tebza and Paulla Paloma has moved to spread its tentacles by showcasing its episodes online.
The sitcom put together by talented local artists is a product of AJV Afriart Entertainment Company in conjunction with ZBC TV. It showcases once a week on ZTV.
The production's writer Jeffrey Sibanda said they were forced by the outbreak of coronavirus to shift their attention to throwing their productions online.
"Indlalifa has reached half season on ZTV and they have been requests to
put the show online; we have considered that and put up some episodes
"While it was part of our plans to get the show online,
we had been seized with building our TV audience, so we were not yet
ready to focus on building the online audience.
"But because of
this pandemic we are also trying to support the nation's call of people
staying safe at home by giving them some extra entertainment online
because we have quite a number of people who have been missing the show
on TV for different reasons," Sibanda told the Daily News.
Sibanda said they have since uploaded two episodes on YouTube.
"We uploaded the first two episodes on Wednesday and we don't expect much from the response there yet, since we are starting but again we have devised strategies for marketing the initiative with support from Sticky (branding company) and Anna Chibaby Honde (online comedian)."
Sibanda said the production will continue running on ZTV while the online platform will be an episode behind.
"We are quite impressed by the audience's response on our platforms and inspired by some criticism which has given us the courage to run for more seasons."
Sibanda said the sitcom highlighted the lives of Zimbabwean youths in the 21st century.
"We see different themes being brought in a humorous way for the characters to solve such as child abuse, drug abuse, child marriage, unemployment rate, gender-based violence and vuzu parties," he said.
"The main idea of the sitcom is to make people laugh out loud by showing a comic angle of everyday situations in life."
Sibanda said the sitcom had one season and was shot in different parts of the city.
"The production has just one season for now and it will run for 13 weeks every Tuesday," he said.
The production was shot in Bulawayo's Luveve suburb and Matopos Mansion and was produced by Allen Chigumira. It features Paulla Paloma, Prince Luphahla, Tebogo 'Tebza' Moyo, Clinton Ndlovu and Michelle Mabuza.