Apple Inc. said it will ease some restrictions on developers of third-party apps, responding to a Bloomberg News story about the rise of in-house software that gets prized default status on iPhones and iPads.
The Cupertino, California-based company plans to release a software update later this year that will help outside messaging applications work better with the Siri digital assistant.
Right now, when iPhone users ask Siri to call or message a friend, the system defaults to Apple's Phone or iMessage apps. If you want to use WhatsApp or Skype, you have to specifically say that.
When the software refresh kicks in, Siri will default to the apps that people use frequently to communicate with their contacts. For example, if an iPhone user always messages another person via WhatsApp, Siri will automatically launch WhatsApp, rather than iMessage. It will decide which service to use based on interactions with specific contacts. Developers will need to enable the new Siri functionality in their apps. This will be expanded later to phone apps for calls as well.
Apple is facing more scrutiny over the power of its App Store and how the company both supports and competes against developers. The iPhone has a growing roster of Apple apps pre-installed and set as defaults, making it more difficult for some third-party apps to reach consumers, Bloomberg News reported on Wednesday. A House antitrust panel recently asked the company about this policy.
An Apple spokesman provided the following statement:
"Apple offers our users an experience that is only possible from the
integration of hardware, software, and services. From the very first
iPhone, we have included apps to provide customers with a great
experience right out of the box for making phone calls, playing music,
surfing the web, and more. With every generation of iPhone we have advanced the built in
capabilities for our customers with a few default apps designed for
great performance, long battery life, seamless integration, and
industry-leading protections for security and privacy. We have also
created the App Store, the safest place to get apps, so customers can
choose from millions of apps to find the ones that further enhance their
iPhone. In the few categories where Apple also has an app, we have many
successful competitors and we're proud that their success is
responsible for almost 2 million U.S. jobs in a thriving multibillion dollar
market for developers. Our North Star is always to create the best
products for our customers and that is why iPhone has the highest
customer satisfaction in the industry."
Apple-made apps that are pre-installed on iPhones represent only 0.00002% of the roughly 2 million apps in the App Store, the company also noted. A recent feature that highlights interesting apps for consumers, called App Store Stories, has exclusively promoted Apple's own software only 1% of the time, according to the company.
The company also said it gives developers access to hundreds of millions of consumers in 155 countries without the need to invest time and money to distribute their apps. It offers developers free marketing in the App Store and on social media, gives personalized recommendations to users who might be interested in their apps, and provides advice from the Apple developer-relations team.