Mhako introduces online arts training

By Staff reporter | 19 May 2019 at 18:54hrs
Mhako
Germany-based arts critic and journalist Plot Mhako has introduced an online platform meant to assist local artistes with knowledge and skills on mastering music as business.

Mhako, who is also the founder and projects director of local dance outfit Jibilika Dance Trust, said the online platform called Earground.com, which is more of an academy, seeks to close the knowledge and skills gap on the music and arts scene.

He said the syllabus would cover production, artistes, management, marketing, distribution, visuals and anything related to the business of music.

Mhako said the arts sector in Zimbabwe was shrinking, resulting in the dearth of knowledge and skills among artistes and those that manage them.

"Our [local arts] industry suffers from stunted growth and we have a handful of artistes who have managed to create viable business models around their music," Mhako said.

"They have built a strong music management framework that taps into the digital changes and build a global network while most artistes are struggling."

He said artistes should thrive to seek new and innovative ways to keep the industry moving on.

Mhako said Zimdancehall would soon pale into oblivion just like what happened to urban grooves unless the artistes are imparted with the necessary skills and knowledge.

"Other industries continue to learn on new innovations and technologies and the same could apply to music," he said.

"We have players in the industry who are self-taught and good at what they do, but a bit of new knowledge can help add and sharpen their skills, understanding and enhance business.

"We saw the collapse of urban grooves and the same could happen to Zimdancehall unless there is continuous learning and this is what the academy seeks to provide."

Mhako said the training involves promoters, radio and club DJs and other arts stakeholders.

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