NETONE, Zimbabwe's second largest mobile network operator, has invested over US$300 million in the past few years to expand its network and improve quality.
NetOne's executive director marketing Eldrette Shereni said the mobile cellular operator has come up with new strategies to increase its market share.
"Our plans for the future are premised on our back to basics strategy, where we are refining the key pillars that drive our business namely provision of a quality network for seamless connectivity, quality contact centre for enhanced customer experience, quality distribution network for ease of access as well as a quality balance sheet," she said.
"These pillars are sure to increase our innovativeness and position NetOne as a world class brand for the future". Shereni told the businessdaily at the just-ended Zimbabwe International Trade Fair (ZITF) that NetOne would continue to invest heavily in innovative digital services aimed meeting the demands of its ever-increasing number of subscribers.
She added that this year's edition of the ZITF was bigger and better and had overwhelming support from exhibitors both local and foreign.
The mobile giant reinvented its stand at the ZITF through digital transformation and adoption of innovative trends.
NetOne themed its exhibition "Propagating Industrial Growth Through Telecommunications and Mobile Financial Services Solutions."
Shereni said the theme resonated with ZITFs 60th theme, highlighting how NetOne has contributed to the growth and development of industry, through provision on its platform.
"The NetOne stand is a digital showcase and customers had an opportunity to test some of the company's products using some tablets at the stand, as well as explore features of the latest phones through their Virtual Reality sessions.
It would appear that the digital transformation is not only a technological shift, but also a reflection of the renewed focus NetOne has shown in the market in recent past. The customer service culture and rapport of the employees manning the stand, is infused with positive energy.
Vice President Constantino Chiwenga, who was accompanied by ICT minister Kazembe Kazembe, took time out of his busy schedule to visit the NetOne stand during his tour of the ZITF exhibitions.
He was impressed with the quality of the exhibition as well as NetOne's contribution to community development projects. "We are excited with NetOne's high tech display at this year's ZITF showcase and look forward to them offering new, cooler, faster, more innovative services for its subscribers," said NetOne subscriber Faith Mabika.
Visitors at the NetOne stand were also excited by the airtime top-up offering whereby they can sell airtime to customers using the service and earn some income from commission.
NetOne split the stand into four segments, with each highlighting the core tenets, namely voice, data, mobile financial services and Corporate Social Investment. Each area was demarcated by a digital screen that beams information to the customers as they are served by staff. The simple but unique stand concept and design was admired by many visitors to the ZITF exhibition hall 4.
It remains to be seen if the momentum will be maintained, but what is certain is that NetOne has displayed a level of creativity, expected of a leading telecommunications company in the Zimbabwean sphere.