Bulawayo Chiefs becomes first soccer team to have online store

By Staff reporter | 28 Jun 2020 at 19:45hrs
Cash flow is vitally important to a company's existence. With the economy in a recession, cash flow is an especially important metric to watch because many companies are feeling their revenue and earnings under pressure.

Premier Soccer League team, Bulawayo Chiefs have become the first football team in Zimbabwe to launch an online shop selling their club merchandise.

The online shop was launched on Tuesday night and will service Chiefs' fans around the world. Bulawayo Chiefs Website.

Following a recent beta test, buyers can buy goods from anywhere in the world and get them delivered to there doorstep. Orders are delivered by courier at an extra cost.

Replicas jerseys are priced at ZWL$2 500, travel golf T-shirts which are going for ZWL$1 875, branded golf T-shirts with a price tag of ZWL$1 250 and T-shirts with catchy inscriptions such as "Anjalo Ama Sports", "Ebhoreni Akula John Cena" that have been promoted by the club on Twitter which cost ZWL$1 000.

For the Diaspora market, those based outside the country can purchase the club's replica shirts which are priced at US$30.

Chiefs spokesperson Thulani "Javas" Sibanda said the clubs' merchandise on offer includes tracksuits, sweaters, hats, masks, socks, shorts, T-shirts and official replicas.

"We have the items in our shop in Bulawayo and we can dispatch via a courier to our buyers across the country. Our target market is anyone in the country, who associates with football or sport in general.

"Anyone who can look beyond a badge and support football or any individual in the street who can look into our merchandise and fall in love with it can buy it," Sibanda said.



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