CBZ Holdings has rebranded with a new logo that has been refreshed by transforming the old rectangular shape and the third red and orange button into a new solid red circle.
In a statement, CBZ Holdings Chairman, Mr Marc Holtzman said the move is to change the culture of the institution by embracing digitization.
"People are often scared of change, but if we do not adopt to what is happening around us, we will lose market share. We need to change the culture of the institution, embrace digitization and give people the opportunity to develop their skills.
"We have to be flexible, nimble and willing to change. We need to become the disruptors, reward performance, and deliver for our customers as we continue to grow our business." He said.
According to the statement, the cycle symbolises unity, wholeness and infinity. The bold font acronym CBZ denotes confidence and strength.
The statement said, the red and blue colours were maintained to uphold the Group's solid heritage of financial excellence.