Complexity widens the attack surface – it complicates every aspect of protecting the infrastructure, as it requires specific cybersecurity measures.
What's more is that every company's IT infrastructure is uniquely complex. As a result, IT security providers have seen an upsurge in demand for specialised cybersecurity solutions and services that will address each business' specific needs
This includes specialisations in hybrid cloud security, defense from targeted attacks and industrial network protection.
To address these needs, Kaspersky Lab has launched a new global partner programme called Kaspersky United – an initiative to further equip channel partners with a framework to tackle the rapidly growing enterprise business, and to compete successfully in the agile cyber security market, which is exclusively brought to you by First Distribution - Africa's leading cloud distributor.
How you'll benefit with Kaspersky United
Through the Kaspersky United programme, Kaspersky Lab enables resellers to focus on selling the Kaspersky Lab services and products that match their own specialisations.
Within the programme, resellers will also get comprehensive support and privileges from Kaspersky Lab, which include:
Compelling and transparent monetary rewards, including significant upfront discounts, rebates on target achievement, and proposal-based marketing development funds.
Specialist partner rebates of up to 20%.
Priority presales and implementation support from a dedicated First Distribution team.
Marketing and sales toolkits.
Education materials, both online and offline training sessions and workshops.
Through the Kaspersky United programme, resellers can maintain and monetise their specialisations across four different status levels in one or several domains: by solution, such as hybrid cloud security, threat management and defense, or fraud prevention; or services, such as managed service providers, managed detection and response provider; or authorised training center.
By offering certification in different skills or techniques, Kaspersky United helps resellers drive sales, as it demonstrates to their customers that they are experts in their areas of need.
Solutions and services specialisations
"The channel is being transformed to meet customers' expectations, with new service offerings and business models emerging," said Ivan Bulaev, Head of Global Corporate Channel at Kaspersky Lab.
"More and more small and medium customers are also moving to an IT outsourcing model and MSP business growth following this pattern. To help the channel work effectively, we take these trends into account and create conditions in which each of our partners will find opportunities to develop and provide customers with the best solutions and services."
The next phase of the programme will see Kaspersky Lab update its partner portal, where a variety of valuable information can be found, such as whitepapers, webinars, competitive comparisons, and certifications. New partners will gain access to Kaspersky Lab's specially designed Partner Onboarding training and assets to ensure newcomers have all they need to start selling and earning more quickly.
Why partner with Kaspersky Lab and First Distribution
Kaspersky Lab's deep threat intelligence and security expertise is constantly transforming into next generation security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe.
Their comprehensive security portfolio includes leading endpoint protection and a number of specialised security solutions and services to fight sophisticated and evolving digital threats.
First Distribution is the leading value-added distributor in Africa. Our offering includes a product portfolio of global leading Datacentre, Cloud, Networking and Security products and services. This embraces hybrid solutions with access to any combination of on premise, private cloud and public cloud end-to-end solutions from multiple vendors.
The portfolio, together with highly skilled staff to support and manage vendors with an unrivalled level of expertise, ensures that our partners have the key elements required for success.
First Distribution additionally hosts one of the largest technology partner-to-partner networks in Africa allowing partners to extend the reach of their solutions across the continent.
Both companies understand that each business is unique, which is why the Kaspersky United Partner programme is tailored to suit every businesses' specific needs.
To find out how you can join the Kaspersky United Programme through First Distribution and start generating more profits, visit www.firstdistribution.com.
This article was published in partnership with Kaspersky United.
